Oculus from Facebook Packaging

Developed and executed a new design system, reimagining Oculus packaging design. This rebrand served as proof-of-concept for the company.

This project involved the development of the logo and traditional brand elements including color palette and typography. A significant departure from the Oculus Go and Oculus Rift packaging design, the new design system laid the foundation for what continues to be used today in Meta Quest packaging design.

Company: Oculus
Role: Design Lead
Creative Team: Teemu Suviala, Facebook Reality Labs, Moniker
Product: Oculus Quest

Portal from Facebook

Collaboratively conceived and executed design and layout for Portal onscreen marketing materials. Portal is a smart video calling device from Facebook designed for the home to make it easier to connect with the most important people in our lives–even if they’re thousands of miles away.

Company: Facebook
Role: Design Lead
Creative Team: Josh Higgins, Larry Corwin, Teemu Suviala, Demian Olivera, Paul Stechshulte, Albert Kelly, Tom Carey
Product: Portal

Oculus Defy Reality Campaign

Developed the type treatment for the Defy Reality Campaign that unveiled Oculus Quest. Created split letterforms designed to represent a merging of two worlds: the reality we know and virtual reality.

In collaboration with creative teams, designed campaign visuals (e.g., billboards, bus shelters) that were installed across the United States, as well as Oculus Quest swag and stickers. Working on the TV spots that accompanied this campaign, I ensured the digital work for these spots matched the type treatment. These videos were aired globally.

Company: Oculus from Facebook
Role: Lettering Creative / Design Lead
Creative Team: Josh Higgins, Luke Martin, Christopher Trumbull
Product: Oculus Quest

Oculus Connect 6

Designed and proofed all graphics for the Oculus Connect 6 product reveal event in San Jose, California.

Project included design of façade, lobby, digital screens, photo-op area, space labeling, map, badges, and lanyards.

Company: Oculus from Facebook
Role: Design Lead
Creative Team: Josh Higgins, Teemu Suviala, Kinda Kash
Product: Oculus Connect 6

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Works by
Aaron Carretti

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