Airbnb Experiences


Social

Designed paid social media reels to familiarize customers with and drive excitement around Airbnb Experiences and Services. Captured Airbnb’s fun, quirky, and unique offerings through the visual language.

Initially focusing on Experiences in Tokyo and Mexico City, developed the photographic treatment, typographic treatment, and graphic language for the reels. As the idea evolved into a more extensive international campaign, we continued to conceive and execute graphic line art, animations, transitions, and puns.



Social Merch

Video were made in 9:16, 16:9, and 1:1 ratios for Milan, Florence, Venice, São Paulo, Los Angeles, Lisbon, London, Rome, Paris, Seoul, Tokyo, and CDMX.


Company: Airbnb
Role: Design Lead
Creative Team: Jill Lin, Alex Spott
Product: Airbnb Experiences


Billboard Launch

Designed billboards to announce Airbnb Experiences, locally-hosted activities offering guests an authentic way to connect with the place they’re in.

Given Airbnb’s fundamental restructuring of its business model, tasked to innovate creative strategies to launch Experiences and drive customer interest. Collaboratively selected and executed the concept, applying the in-product user interface to underline the visual language. The final designs were unveiled on the billboard above the Airbnb headquarters in San Francisco, announcing, “Now you can Airbnb more than an Airbnb.


An adaptation of the Product Design.


Company: Airbnb
Role: Design Lead
Creative Team: Scott Trattner, Eric Grunbaum, Bekah Sirrine, Claire Whigham, Bridget Harris, Paul Wysocan, Evan Nagan, Elizabeth Bassett, and more.
Product: Airbnb Experiences




Airbnb Guest Favorites



Collaboratively conceived the marketing strategy and visual language for a campaign to bring awareness to Guest Favorites, a showcase of Airbnb’s most-loved homes according to guests.



For the paid social media (reels, stories, posts), developed concepts, collectively selected a direction, explored typographic treatments, and directed users’ attention to the “Guest Favorites” badge.





Working on the TV spot that accompanied this campaign, designed the heart study (illustrated hearts, redrew hearts digitally, rendered hearts in 3D) and executed the end card sequence.






Company: Airbnb
Role: Design Lead
Creative Team: Scott Trattner, Allison Murphy, Hoj Jomehri, Claire Whigham, Demian Oliveira, and Daniel Brokstad.
Product: Airbnb Guest Favorites




Airbnb Icons


Developed visual statement for Airbnb’s launch of Icons, a new category of extraordinary experiences hosted by some of the top names in music, film, television, art, sports, and more. 

Explored concepts to unveil the first set of Icons on the billboard above the Airbnb headquarters in San Francisco. Conceived the typographic composition, integrated photography with text, and maximized legibility for the selected billboards: Musée d’Orsay and the Ferrari Museum.  



Ferrari



Musée d‘Orsay

Company: Airbnb
Role: Design Lead
Creative Team: Scott Trattner, Eric Grunbaum, Bekah Sirrine, Claire Whigham, Bridget Harris, Paul Wysocan, Evan Nagan, Elizabeth Bassett, and more.
Product: Airbnb Icons