Apple TV
Oversaw adaptation of large-format artwork to advertise Apple TV television shows across billboards and bus shelters. Collaborated with vendor Andreson to develop color and bring vibrant creatives to life.
Further along in the project, worked with Media Arts Lab internal teams to allocate placement of artwork across the United States.
Company: TBWA/Media Arts Lab
Role: Art Director / Design Lead
Creative Team: Alice Yi and many others.
Product: Apple TV Out of Home
Apple iPhone 6 Launch
Developed systematic, in-detail plans to adapt iPhone 6 launch artwork for international print campaign. Adapted the scale and position of the iPhone 6 logo across media (e.g., billboards, bus shelters, signage).
Role: Design Lead
Creative Team: Masay Asai
Product: iPhone 6
Apple World Gallery Campaign
Collaboratively conceived the idea for the World Gallery campaign which eventually became one of Apple’s longest standing campaigns: Shot on iPhone.As the iPhone camera reached a new level of quality, identified an opportunity to showcase the photographs of iPhone users around the world. Further developing this idea, explored compositions and worked with creative teams to design the graphics that accompanied the photographs. We adapted these designs to fit multiple media formats and sizes.
Role: Design Lead
Creative Team: Antoine Choussat, Paul Wysocan, Masay Asai
Product: iPhone
Apple iPhone 5c ‘Stacking’ Campaign
Conceived and tested ideas in studio to showcase the iPhone 5c and its new colors. After directing a crude photoshoot for proof-of-concept, collaborated with a professional photographer to refine and elevate the selected ideas.In partnership with the photographer, we ensured that we had a robust library of high-quality assets to display across media (e.g., billboards, bus shelters, signage). Concluding work on this project, we traveled to Brazil to launch the campaign. This marked a significant milestone as it was the first ever Apple campaign in Brazil.
Role: Art Director / Design Lead
Creative Team: Paul Wysocan
Product: iPhone 5c
Apple iPhone 5s ‘Glow’ Campaign
Conceived and spearheaded an out of home campaign to advertise the iPhone 5s. Captured the architectural beauty of the phone by experimenting with light and shadows.
Worked with a photographer to bring the idea to life across three colorways. After finalizing the campaign graphics, traveled to Hong Kong, Shanghai, and South Korea to bring the project up to standard. This campaign marked a pivotal moment for Apple as it was the company’s first design project to take on the graphic language of gradients and three-dimensional backgrounds.
Company: TBWA/Media Arts Lab
Role: Creative Director / Design Lead
Creative Team: Duncan Miller, Chuck Monn
Product: iPhone 5s
Apple iPhone 5s Print Work
Selected type treatments and designed contemporary compositions to showcase the iPhone 5s in a print campaign. Maintained creative vision while adapting the graphics for a range of ad sizes.Company: TBWA/Media Arts Lab
Role: Designer
Creative Team: Paul Wysocan
Product: iPhone 5s