Oculus Defy Reality Campaign
Developed the type treatment for the Defy Reality Campaign that unveiled Oculus Quest. Created split letterforms designed to represent a merging of two worlds: the reality we know and virtual reality.
In collaboration with creative teams, designed campaign visuals (e.g., billboards, bus shelters) that were installed across the United States, as well as Oculus Quest swag and stickers. Working on the TV spots that accompanied this campaign, ensured the digital work for these spots matched the type treatment. These videos were aired globally.
Company: Oculus from Facebook
Role: Lettering Creative / Design Lead
Creative Team: Josh Higgins, Luke Martin, Christopher Trumbull
Product: Oculus Quest