Apple World Gallery Campaign
Collaboratively conceived the idea for the World Gallery campaign which eventually became one of Apple’s longest standing campaigns: Shot on iPhone.As the iPhone camera reached a new level of quality, identified an opportunity to showcase the photographs of iPhone users around the world. Further developing this idea, explored compositions and worked with creative teams to design the graphics that accompanied the photographs. Adapted these designs to fit multiple media formats and sizes.
Role: Design Lead
Creative Team: Antoine Choussat, Paul Wysocan, Masay Asai
Product: iPhone