Apple iPhone 5s ‘Glow’ Campaign
Conceived and spearheaded an out of home campaign to advertise the iPhone 5s. Captured the architectural beauty of the phone by experimenting with light and shadows.
Worked with a photographer to bring the idea to life across three colorways. After finalizing the campaign graphics, traveled to Hong Kong, Shanghai, and South Korea to bring the project up to standard. This campaign marked a pivotal moment for Apple as it was the company’s first design project to take on the graphic language of gradients and three-dimensional backgrounds.
Company: TBWA/Media Arts Lab
Role: Creative Director / Design Lead
Creative Team: Duncan Miller, Chuck Monn
Product: iPhone 5s