Apple iPhone 5c ‘Stacking’ Campaign
Conceived and tested ideas in studio to showcase the iPhone 5c and its new colors. After directing a crude photoshoot for proof-of-concept, we collaborated with a professional photographer to refine and elevate the selected ideas.In partnership with the photographer, developed a robust library of high-quality assets to display across media (e.g., billboards, bus shelters, signage). Concluding work on this project, traveled to Brazil to launch the campaign. This marked a significant milestone as it was the first ever Apple campaign in Brazil.
Role: Art Director / Design Lead
Creative Team: Paul Wysocan
Product: iPhone 5c