Airbnb Guest Favorites
Collaboratively conceived the marketing strategy and visual language for a campaign to bring awareness to Guest Favorites, a showcase of Airbnb’s most-loved homes according to guests.
For the paid social media (reels, stories, posts), developed concepts, collectively selected a direction, explored typographic treatments, and directed users’ attention to the “Guest Favorites” badge.
Working on the TV spot that accompanied this campaign, designed the heart study (illustrated hearts, redrew hearts digitally, rendered hearts in 3D) and executed the end card sequence.
Company: Airbnb
Role: Design Lead
Creative Team: Scott Trattner, Allison Murphy, Hoj Jomehri, Claire Whigham, Demian Oliveira, and Daniel Brokstad.
Product: Airbnb Guest Favorites