Airbnb Experiences
Social
Designed paid social media reels to familiarize customers with and drive excitement around Airbnb Experiences and Services. Captured Airbnb’s fun, quirky, and unique offerings through the visual language.
Initially focusing on Experiences in Tokyo and Mexico City, developed the photographic treatment, typographic treatment, and graphic language for the reels. As the idea evolved into a more extensive international campaign, we continued to conceive and execute graphic line art, animations, transitions, and puns.
Social Merch
Video were made in 9:16, 16:9, and 1:1 ratios for Milan, Florence, Venice, São Paulo, Los Angeles, Lisbon, London, Rome, Paris, Seoul, Tokyo, and CDMX.
Company: Airbnb
Role: Design Lead
Creative Team: Jill Lin, Alex Spott
Product: Airbnb Experiences