15. Defy Reality CampaigN
Developed the type treatment for the Defy Reality Campaign that
unveiled Oculus Quest. Created split letterforms designed to represent a
merging of two worlds: the reality we know and virtual reality.
In collaboration with creative teams, I designed campaign
visuals (e.g., billboards, bus shelters) that were installed across the United
States, as well as Oculus Quest swag and stickers. Working on the TV spots that
accompanied this campaign, I ensured the digital work for these spots matched
the type treatment. These videos were aired globally.
Company
Oculus from Facebook
Role
Lettering Creative / Design Lead
Creative TEAM
Josh Higgins, Luke Martin, Christopher Trumbull
Product
Oculus Quest
